Respect for customer
The companies of the European ceramics industry deeply appreciate their relationships with their customers, treating them more like partners than just buyers and striking up long-term dealings. This commitment to customer satisfaction translates to:
Investments in promotional tools, such as display stands and samples, to improve the visibility of their products in their customers’ retail outlets, helping them with their final sales.
Organising training for their distributor's sales networks, providing training on products and new developments, sales techniques, market trends and the use of support tools. With this, they seek to help distributors offer better recommendations to their customers and ensure satisfaction with the end product.
Advising and supporting customers such as construction companies and architectural studios to ensure that products are used correctly in accordance with the project specifications.
